There are various commercials going on television nowadays, people tend not to pay attention to that, that is the general opinion in the society. Nothing more wrong than that. people are still very sensitive to commercials and they get influenced by them very easily. Generally speaking, a well designed and thought over commercial may be the first step to attract the customer. At that phase, it is still only a potential customer, because the situation changes only when the process of purchasing is finished. But in fact, the road from getting familiar with a good advertisement to the nearest shop in which this product is available is shorter than we could expect. People still are within easy reach of marketing specialists. For example the new bathroom company advertising strategy. They just produce new bathroom furniture, that is all they do. It seems that the demand for new bathroom is not endless and that it is not a piece of cake to earn cash thanks to that, but due to a commercial that is maybe close to perfection, the company is doing quite well. This is how real business should be done. I am not saying about some homemade adverts or posters, it has to be a professionally designed advertisement.